#e-commerce
#react.js
#web-app
Introduction
According to research presented by the Baymard Institute, nearly 70% of visits to online stores end in order abandonment.
Why do customers abandon orders?
Customers feel overwhelmed by system requirements. Creating other accounts, entering all the data in overly long forms, it all takes time - which many of them don’t want to spend on these processes.
How to simplify the checkout process then?
Portmonetka is a simple way to shorten it. Nowadays, customers of online stores expect modern solutions, supporting the whole shopping process. In order to innovate this issue Furgonetka shaped Portmonetka, as an answer to the needs of investors and clients.
It is simple.
Customer comfort means profits for investors.
Nearly 70% of visits to online stores end in order abandonment.
According to research presented by the Baymard Institute, nearly 70% of visits to online stores end in order abandonment.
Why do customers abandon orders?
Customers feel overwhelmed by system requirements. Creating other accounts, entering all the data in overly long forms, it all takes time - which many of them don’t want to spend on these processes.
Our client
Our client was strictly focused on the simplicity of integration between Portmonetka and off-the-shelf e-commerce solutions. Compatibility factor of them and Furgonetka’s backend were just as crucial. Testing phase gave us another matter to solve. We took care of handling cookies and the application's web browser privacy settings to ensure that it is ready to function with various types of them.
Result of our actions
Our client received a responsive application fully integrated with most popular ecommerce platforms, running on a large set of the most popular browsers.
Challenge:
The challenge dedicated to BrainForge IT
We had to create an application that supports the majority of popular web browsers, including the mobile ones. Our client was strictly focused on the simplicity of integration between Portmonetka and off-the-shelf e-commerce solutions. Compatibility factor of them and Furgonetka’s backend were just as crucial. Testing phase gave us another matter to solve. We took care of handling cookies and the application's web browser privacy settings to ensure that it is ready to function with various types of them.
Solution:
The solution we found
As BrainForge IT team we were responsible for the Frontend of Portmonetka. The React library was useful during the process of creation and implementation. The application launches in an iframe element or (for more restrictive user privacy settings) in a separate browser window. The side by side work resulted in the innovative solution. The manner which lets mobile devices behave similarly to the native mobile application. It also supports SSO login, which further shortens the shopping process even more simplifying it for the customer. We like to include our client in the creation process which makes the final product more personalized and the mutual project - a pleasant cooperation. System also lets the client complete the purchase as a guest, skipping the login and password window. Portmonetka solution gives the user a wide range of choice in terms of delivery and payment methods (including even a BLIK code) showing a plain and time-saving way to finalize the purchase.
Result:
Result of our actions
Our client received a responsive application fully integrated with most popular ecommerce platforms, running on a large set of the most popular browsers.
Thanks to Portmonetka, buyers will not be pushed to re-enter passwords, fill in data and choose the payment methods. In a few simple steps they will be able to finalize a purchase. All data is remembered and reused for subsequent purchases. Portmonetka allows the user a simple shopping system even on a mobile device.
What does it mean for the business?
Portmonetka solution lets businesses get rid of the mentioned above - 70% of clients' abandonment. Implementation of this project may have a direct impact on the company revenue and financial profits.
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BrainForge IT Software & Consulting Sp. z o. o. with its headquarter in: 53-125 Wrocław, al. Kasztanowa 3a-5, Poland, VATPL: 8992879435, registered in the Regional Court Wrocław-Fabryczna VI Commercial Division of the National Court Register, registered in the commercial register (KRS) under no. 0000840335, with share capital: 5.000,00 PLN.